A BSN story of how all Malaysians saved a happy celebration
The Brief
As Hari Raya approaches, our Malay friends leave their houses in the care of their Chinese and Indian neighbours. That is what makes Malaysia great.
BSN, the bank for all Malaysians, wanted to draw attention to this unique, but overlooked insight.
Idea
So we told a story of two friends, Raj and Chong, who volunteered to look after the neighbourhood when their Malay friends traveled back to their hometown.
As this is their yearly gig, they know the drill. But this year, a group of thieves have targeted their neighbourhood for a Raya heist.
With the help of the entire neighbourhood, Raj and Chong managed to outsmart them. And it reminded all of us, that regardless of who is celebrating, everyone plays a part in making it a happier celebration.
Results
12.1 million impressions on social media.
3,212,399 total views on Facebook and YouTube.
75,275 total engagement on the video.
4.3% engagement rate above the industry standard.
