The band that turns awkward questions into entertaining songs.
Problem
Malaysians look forward to the festive seasons to reunite with family, catch up with extended family, and of course, feast on delicious food. But here’s what they don’t look forward to: Those awkward and competitive questions from those nosy Uncles and Aunties.
That’s a real dampener to the festive feeling.
How can Nando’s, a family restaurant, bring families closer while enjoying great food?
Idea
We knew, answering these awkward questions can be tricky.
Which is why we brought in The Relatives, a band that specialises in answering all your relatives’ questions on your behalf.
It began in Chinese New Year, The Year of the Chicken, where The Relatives asked viewers to submit awkward questions they normally get.
In follow-up episodes, The Relatives answered these questions in song.
The Band’s quirky take on awkward questions made them a hit.
The Relatives made a comeback for the Hari Raya celebration.
And they made an encore again for Deepavali.
All to reconnect families to Talk Cock, Sing Song, Eat Nando’s.
Results
6,313,700 total views.
Over 50,000 engagements and shares.
Nando’s rose from 5th to 3rd in a brand awareness report.